Cassandra founders named in Forbes 30 Under 30 Europe
Photo: © Forbes Italia
In Greek myth, Cassandra could see the future, and nobody believed her. Gabriele Franco has said the name fits: convincing marketers to trust AI with their budgets was the challenge from day one.
The doubters are running out. Gabriele Franco, 26, and Cristian Nozzi, 28, co-founders of Cassandra, have been named in the Forbes 30 Under 30 Europe 2026 list in the Media & Marketing category.
Treating ad budgets like an investment portfolio
Most companies still struggle to answer a simple question: which part of our advertising actually works? Cassandra answers it with AI-powered marketing mix modelling. It analyses online and offline performance together, then turns the results into concrete budget recommendations and media plans. Franco compares the precision to the way a quantitative hedge fund manages money.
The numbers behind the recognition
More than $550 million in annual ad spend analysed
More than 70 clients, including Ferragamo, Verisure and Loop Earplugs
From an idea few were betting on to a Forbes list. Congratulations, Gabriele and Cristian.
