Introduction
Companies spend billions on marketing without really knowing what works. Tracking cookies are disappearing, platforms grade their own homework, and every channel claims credit for the same sale. Cassandra, founded in Milan by Gabriele Franco, gives marketers an honest answer.
How it works?
Cassandra uses marketing mix modelling (MMM), a statistical method that measures the real impact of each marketing channel without relying on tracking individual users. Combined with incrementality testing, it shows which spending actually creates new sales, and helps teams set budgets and maximise their return.
Why we funded?
Measurement is becoming one of marketing's biggest problems, and one of its biggest opportunities. Cassandra brings a proven statistical method to companies that previously couldn't afford it, with a focused product and a founder who knows the field. It is also a strong example of OVC backing European technology beyond the Nordics.
